Komunikator

The idea behind Komunikator was to build a product that could streamline internal communication channels of a business and enable managers to stay updated on the operations of a product or team at scale.

01Product Thinking

Worked in close collaboration with founders from various industries: scheduled weekly planning meetings and follow-ups to understand business and user requirements, define priorities and understand product goals.

02User Experience & Interface Design

Used design methods and co-creation workshops to identify opportunities and transform them into easy-to-use solutions. Created the interface design and collaborated with the engineering team to develop the product in regular sprints.

03Main Practices

Business requirement gathering, user interviews, brainstorming, wireframing, interactive design, rapid prototyping, usability testing, cognitive walkthroughs.

Problem

Most businesses communicate through messages or phone conversations, even today. These channels are error-prone, disorganized, and do not provide accountability. It also becomes a nightmare for managers to track employee operations, and person-to-person communication is prone to forgetfulness and misinterpretation.

Current solutions like WhatsApp, Teams and Slack are designed for communication. They do not address the problems surrounding accountability and collaboration for large teams with a growth mindset.

Key Pain Points

1. 01Lack of accountability
2. 02Mismanagement of tasks
3. 03Decreased efficiency
4. 04Sub-optimal performance

How can we create a user-friendly business product that facilitates collaboration, motivates accountability and equips business managers with valuable insights for enhanced decision-making?

There is a wide range of users in any business process, and each group of users has different pain points and goals. To better understand these characteristics, we mapped five user personas:

1. 01Radhika — Sales Representative
2. 02Manish — Manager
3. 03Tanisha — Executive
4. 04Anam — System Admin
5. 05Kamil — HR Manager

We created a UX Design process with consistent 1-week iterations. To ensure we were defining our product strategy optimally, we collaborated with industry founders constantly during the entire iteration, which made our process faster and more efficient.

We had meetings with founders every Monday and through user interviews, surveys and analysis, we could narrow down the user requirements and prioritize tasks according to the users and business goals.

Expert InterviewUser Interview

We brainstormed and organized co-creation workshops to come up with the key features to implement in our product. Further mapping the features using user flow diagrams, we honed our product design.

We created low-fi prototypes to iterate and communicate the thought process and strategy to the stakeholders. After stakeholder reviews and taking their feedback into consideration, we moved to a well-defined pixel-perfect and polished version of the interface, to be tested with end-users.

We created a set of tasks to test the usability and efficiency of Komunikator. Users from different user classes were asked to perform the same set of tasks while we monitored the outcome. Our user testing attempted to answer four basic questions:

1. 01Will the user try and achieve the right outcome?
2. 02Will the user notice that the correct action is available to them?
3. 03Will the user associate the correct action with the outcome they expect to achieve?
4. 04If the correct action is performed, will the user see that progress is being made towards their intended outcome?

View Usability Testing Tasks

01Ideate + Design + Validate

Working with short feedback loops and intense collaboration with stakeholders exhibited the progress made at the end of each iteration. It became easier and quicker to find and fix design flaws, ensuring an efficient design process.

02Designing Our Own Process

This project enabled me to connect with people and learn more about the challenges in their lives. I was able to design solutions that would make their lives easier, and it helped me gain a new outlook on product design.

Since its launch, Komunikator has found its way into a couple of business operations. The most notable is Entod Pharmaceuticals, where 500-1000 of their employees carry out the tasks and discussions on the app daily. Some metrics that were reported by Entod:

• 87%increased collaboration

  Over 87% of offshore employees reported an improvement in collaboration amongst their team.

• 65%less dependency

  Entod users reported 65% less dependency on email and WhatsApp.

• 28%fewer follow-ups

  28% fewer follow-ups were needed for an allotted task.

• 1.26hours spent daily

  The average user at Entod spent 1.26 hours a day on the app.